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Marketing 5.0PRAISE FOR MARKETING 5. 0 "What really impresses me about this book is how it integrates the power of modern technologies and the emerging value systems of humanity. The book supports the marketers of the future to understand this integration and to convert it into actions, which are both effective and sustainable." HERMANN SIMON, Founder and Honorary Chairman, Simon Kucher & Partners "Phil Kotler has an amazing ability to bring clarity to the past,
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